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Profitmax

Innovative Securities

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BEHIND THE SCENE



here's a split screen breakdown of Profitmax from 3D previs, camera tests, RAW footage to final comp. It was a challenging project with a lot of visual effects and 30 second takes.

Bonus: Mark playing the piano with much enthusiasm



CREDITS/INFO

Directed by Marton Papai

DP: Tamas Gacs

Innovative Securities approached us with a traditional lifestyle spot - so we decided to give it a little twist. Profitmax uses extra long takes with a lot of subtle visual effects to tell a large amount of detail about the financial product. We could brag about the technical stuff, the gimbal rig, careful planning and thorough VFX pre-production and testing that made it all possible in a one day shoot, but we won't. Watch the making of.

 


Director: MÁRTON PÁPAI

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