here's a split screen breakdown of Profitmax from 3D previs, camera tests, RAW footage to final comp. It was a challenging project with a lot of visual effects and 30 second takes.
Bonus: Mark playing the piano with much enthusiasm
Directed by Marton Papai
DP: Tamas Gacs
Innovative Securities approached us with a traditional lifestyle spot - so we decided to give it a little twist. Profitmax uses extra long takes with a lot of subtle visual effects to tell a large amount of detail about the financial product. We could brag about the technical stuff, the gimbal rig, careful planning and thorough VFX pre-production and testing that made it all possible in a one day shoot, but we won't. Watch the making of.
Director: MÁRTON PÁPAI