Bálint Sós

A former art director and copywriter, Bálint knows well the inner workings of an advertising campaign, and he takes pride in developing his commercials in a way that they're not only entertaining and memorable, but convey the desired message in its most effective form. Comedy and unique visuals are the closest to his heart - commercials that are fun, humane and don't insult the intelligence of the viewer.

Bálint has directed Commercials for McDonald's, Raiffeisen, Pepsi, Borsodi Beer, UPC, Budapest Bank, Herz, Credithill, Antenna Hungária, Bónusz Brigád; music Videos for Besh-o-droM and 30y. He has been extensively awarded at the Hungarian Golden Blade Awards, and his latest commercial for Nane has won the public vote at the Young Directors Award in Cannes.